Commercial strategy for companies at an inflection point.

I work with founders and leadership teams in the moments when growth demands a stronger commercial model, sharper priorities, or more experience at the table.

Let's talk

01Track Record

20+ years building and scaling marketplace, platform, and commerce businesses.

$90M

Global GMV

U.S. business scaled from $2.5M to $45M

Wolf & Badger

CRO & U.S. General Manager

$8M ARR

From 2,000+ brands

Wolf & Badger

Chief Revenue Officer

10x Paid Investment

While holding contribution margin

Over The Moon

Fractional CCO

9-City Expansion

Launch of Rue Local

Rue La La

General Manager

+86% YoY

Sales growth

High-End D2C Apparel

Fractional CCO (Part-Time) · NDA

02Focus Areas

Marketplaces & Platforms

Two-sided businesses built on the dynamics of matching supply and demand, monetized across both sides.

Next-Gen Retail

Retail built on a distinct point of view, a better mousetrap, and more than one revenue stream.

D2C & Consumer Brands

Direct-selling brands where acquisition, margin, and retention drive growth.

03Inflection Points

Early- and growth-stage companies, by their nature, encounter critical inflection points, and I've navigated that terrain firsthand for 20+ years.

Bringing that experience to founder-led businesses at these same moments is where I create the most value.

04Partnership

Most engagements are ongoing, embedded inside the business rather than built around a single deliverable. The extent varies, from a regular sounding board to full ownership of the commercial function.

Commercial Advisor

Strategic counsel when you need an experienced perspective.

Fractional CCO

Embedded commercial leadership with ownership of the function, from part-time to near full-time.

Interim CCO

Full commercial leadership through a defined transition or inflection point.

Full-Time CCO

Where an engagement can lead, when the fit and the opportunity are both right.

05Contact

Let's talk.

Every engagement starts with a conversation: about where the business is today, what's working, and where the highest-leverage opportunities are.

Start a conversation

or email justin@justinfine.nyc

Mr. Fine Advisory

Justin Fine, Founder